IndiFort

Business Website Design for Freelance Writers – The Top Level Domain Name

Many freelance writers, keen to get started, decide to go for a free hosting service, such as Weebly or Wordpress. The problem with this is that they often stuff your site with adverts, damaging your image and potentially luring clients away: You worked hard to tempt people to your business website, and the only link that you want them to click is on the ‘Contact Me’ page.

The other problem with free sites is that they only give you subdomains, such as ‘yourname.weebly.com.’ With these names, your site will downgraded by the search engines and traffic will suffer. Some freelance writers claim that they want to ‘test the water’ first, but this is a poor excuse; top-level domain names, such as ‘yourname.com,’ cost a few dollars to buy and maintain.

Freelance writing is a very competitive field and you need to use any advantage you can think of. If you use a sub domain, all of your linking and marketing efforts will have been in vain when you eventually decide to buy a better name. Your backlinks won’t work and, if you have printed business cards, then you might as well have burned the money.

Free domain names also show potential clients that you are too cheap to pay a few dollars for a domain, and this contradicts the professional image you are seeking to cultivate. Domains are not expensive and there is no excuse: If you cannot afford to pay a business website designer, that is no problem, but buy a top level domain before thinking about moving on to the business website design phase.